Budget airline's account became a must-watch after mocking their customers

When you’re a brand that everyone loves to hate, you might think that the best option is to lay low on socials. Budget airline Ryanair took the completely opposite route by poking fun at its customers.

Just take a look at this video:

They’ve gained 330 million views with this type of content. It helps with the brand image too, as their audience appreciates the refreshing honesty about their services.