If you want to become a hit on TikTok, the only thing you should ask yourself is whether your content resonates with a lot of people. You don’t have to be unique, you don’t need fancy editing.
Liam Stapleton is a perfect example - here’s a post of his that fetched 11 million views:
@mrliamstapleton
Yer a wizard Harry. 🧙♀️
#harrypotter
♬ original sound - Liam Stapleton
It’s obviously hilarious. But there’s something equally important that contributed to the virality of his videos - the fact that more than half a billion people know about Harry Potter.
Everything else doesn’t matter. The props? A wand, scotch tape, and a bald wig cap. The setting? A plain, modern flat. As low-budget as it gets.