Jad Fardoun igniting a Double Flame lighter made by the Japanese firm iM Corona

Hobbyist collector reached 400 million views on TikTok in 2 years

Jad Fardoun lives in Rennes, France, and collects old lighters as a hobby. Two years ago, he decided to post videos on TikTok showing off these lighters. They were a hit. Why? Just check out this video that generated 48 million views:


Old lighters just have something more 🔥 . .





♬ Heartaches - 🫶🏼

They’re so beautiful that I want to start collecting them myself. And I don’t even smoke!

Now you’re probably thinking this post is pointless because you don’t have a collection of lighters. But you might have gathered up something else that’s interesting to people! Just do a few videos about it and see how it goes. As Jad shows, you don’t need to have some special setting in order to gain hundreds of millions of views on TikTok.

Hiya! I'm Mihail. I spend 4 hours every week preparing 3 awesome content examples that you can read in 10 mins.