Amassing 500 million views with Google Maps recordings

Found an anonymous TikTok account who posts videos of themselves zooming in on Google Maps until they get to something interesting or funny that they saw on Street View. Sounds basic? Well, they amassed 500 million views with this content strategy.

Here’s their most popular post, which earned them 95 million views:

While it gives low-budget vibes, the continuous zooming in makes you feel like you’re taken on a journey. And it builds suspense, which is amplified by the text and music in the video. This shows that the creator knows how to keep their audience hooked until the end.