John Rusanov doing a street interview with a girl relating to outfits.

Gaining 4 million followers just through street interviews

John Rusanov’s strategy is simple: come up with an interesting question, then walk around and shoot videos asking people that question. And it works really well. He gets 2 million views on average. PER VIDEO.

Let’s check out one of his posts to see why it’s so addictive:


Who is your richest friend?






♬ original sound - John Rusanov

The reason these street interviews are so compelling is because they satisfy our curiosity about the lives and thoughts of those we pass by every day. John also makes sure he uses the right questions; he knows people are interested in questions about wealth, looks, or those that lead to funny answers.

So what’s holding you back? Grab a camera buddy and go do some interviews!

Hiya! I'm Mihail. I spend 4 hours every week preparing 3 awesome content examples that you can read in 10 mins.