Adding value enabled this educational supplies business to stand out on TikTok

Early Years Resources supplies educational equipment to primary schools and nurseries. So you’d think that they don’t really belong on TikTok.

Think again. Here’s a video they made that hit 9 million views:

Most accounts become famous on the platform because they provide entertainment. But there’s an alternative avenue - offering value. Early Years Resources is a perfect example as they’re showing an easy, fun activity you could do with your children at home, using ingredients you already have in the kitchen.