Duolingo plush toy sitting in a puddle on the middle of the road, why it's raining, with the captions 'when you ignore my notifications'

How Duolingo entertains the masses by flaunting its need for attention

Duolingo is the most famous language learning app on TikTok. There are several things they’re good at - today I’ll cover the first one.

Just like any other app out there, Duolingo wants to be in front of you as much as possible. The social media team behind the app realised that it’s actually similar to being an overly-attached partner. So they created a content theme around it. Here are 3 video examples:


sad g(owl) hours





♬ Rio romeo - .𝖒𝖊𝖓’🎧★


Bestie it’s time to redownload😫


♬ original sound - 🎀


you made Duo ded 👹




♬ snowfall - Øneheart & reidenshi

The videos are hilarious because they display melodramatic emotions that we’re all familiar with. This enables them to stand out from other brands, who just focus on pushing their products and services.

Hiya! I'm Mihail. I spend 4 hours every week preparing 3 awesome content examples that you can read in 10 mins.