A lady doing a job interview at home, with a mobile app open next to her laptop screen.

Going viral with a B2C SaaS app that helps with job applications

You wouldn’t think that marketing of SaaS products can work on TikTok. aiApply is proving that it is possible.

The founder posted a video on his personal account that just shows someone using the app in a job interview. It went viral:

@aidancramer

Caught my housemate cheating during a job interview!

#JobInterviewTips

#AIPower

#InterviewHacks

#TechMagic

#NextGenTools

#InterviewSecrets

#SpyCamReveal

♬ Cute - Aurel Surya Lie

The reason this video was so successful is that it made people feel like they’ve discovered a cheat code to something that’s very important in their lives: job hunting!

It was effective, too. 6 months after going viral on TikTok, they were able to gain 50 thousand users.

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